Ikea's new cookbook 'Homemade is Best' presents ingredients in a visually stunning original and graphical way. Instead of focusing on the end product, Ikea takes the concept of ‘food that looks great’ to a completely other level and focuses on the ingredients. The presentation makes you respect and understand better what end products are made off, focusing on the real, good and simple.
To top it off with, Ikea also launched the Kondis iPhone app where food, fit and fun are brought together. The app tells you what you need to do to burn those calories off and can indulge guilt-free afterwards.